The pharmaceutical market inside represents one of the markets of bigger importance in the national scene in such a way for the vendido volume as for the importance the health of the population in general, but another segment is a different market of any. Currently the market comes being each more competitive time and the companies have to be always innovating its behaviors; the technological advances make with that the products are launched in a time each shorter time, with its cycle of lesser life, making with that the professionals of the marketing find ways to maximize the acceptance of sales of these. Understanding marketing as social and managemental process, in way that the individual or collective necessities and desires are taken care of by the creation, it offers and exchange of products, one of the strategies of marketing recurrently used as distinguishing competitive it is the relationship marketing. The modern marketing places below the concept of sales practised in the past, where the companies simply placed its products in the market and had an mount of money for promotion of them, a qualification basic of the force of sales where of course the product was vendido. In the organizations it has diverse nuncias, must be acted in three levels: strategical, tactical and operational. The strategical and tactical levels many times receive adequate attention from the direction. Many people confuse marketing with sales and propaganda. In the truth sales and propaganda she is part of a set of actions that compose the marketing; it is the social process and managemental through the which individuals and groups they get what they desire and of that need, creating and changing to products and values ones with the others.. .